Wealth Finance

Tomorrow marks the 40th anniversary of the first ever celebrated Earth Day. In the past four decades consumers have learned many important lessons concerning the environment and our impact on the world in which we live. As more and more people become conscientious of what it takes to be “green” many large corporations have joined in the effort to reduce their carbon footprint and promote environmentally friendly practices. AT&T is one such company that has announced they will be celebrating this important milestone by offering eco-friendly initiatives to all customers. A press release made available on AT&T’s website describes the following incentives to encourage AT&T customers to think green this Earth Day and throughout the year.

• Any customer who brings a wireless device into an AT&T store will receive a 40% discount on the AT&T Zero Charger. This charger is designed to be more eco-friendly, using less power when plugged in and charging a device more efficiently. This offer is limited to one charger per customer.
• AT&T will sponsor the Earth Day Network’s Earth Week. AT&T will also host an interactive, solar powered exhibit. The exhibit will be located at the National Mall in Washington D.C. through April 25 and includes information on apps that leave no carbon footprint as well as eco-friendly gaming.
• AT&T’s year-long program, “One Million Eco Challenge” is being launched in the hopes of getting one million youth to develop eco-friendly practices. These practices include recycling wireless devices, enrolling in paperless billing and using eco-friendly products like the Zero charger.
• During a current promotion to switch to paperless billing, AT&T will plant a tree for the first million customers who make the switch. A second tree will be planted for the first 140,000 AT&T U-verse® TV customers who make the switch to paperless billing by the end of the month. According to the press release, if one million customers make the switch to paperless billing 400,000 pound of paper will be saved as well as reducing wastewater that reaches lakes, streams and rivers by 4 million gallons per year. Paperless billing will also prevent 6 million pounds of greenhouse gases.
• Offering recycling services to any customer who brings a wireless device into a retail location or through att.com/recycle. In 2009 over 4.2 million phones and close to 1.8 million pounds of batteries and accessories were collected and recycled. AT&T hopes to collect nearly 14 million wireless devices by the end of 2011.

In addition to the eco-friendly initiatives described in AT&T’s press release on April 20, 2010, the company has also announced they have transitioned to smaller packaging for devices and accessories which will eliminate over 200 tons of wasted paper and plastic that might otherwise end up in landfills.

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